How Important is Sports Nutrition? Purina Makes It For Your Dog

Refuel and Prime BarMy wife Laura and I love animals.  So this weekend we were watching the Incredible Dog Challenge on NBC and then we saw an advertisement by the competition’s sponsor, Purina.  That’s when the entertainment really began.

The ad mentioned that Purina makes a pre-exercise bar for your dog called the Prime Bar specifically for making sure your dog has all the energy she needs for a tough doggy workout.  It includes some real quality ingredients, like soy protein isolate and L-Leucine (a not-so-cheap and critical branched chain amino acids).  This bar looks like the sort of thing that a human athlete could happily eat before a workout, but the flavor profile is clearly aimed at your canine friend with ingredients like beef and a touch of garlic.

Refuel BarAnd what’s a smart doggy mom or dad supposed to do to help their star canine athlete after a tough workout?  Even more amazing, Purina also makes the ReFUEL Bar, which is a sold as a recovery bar for your dog.  It includes a blend of carbohydrates and some high-quality protein– exactly the kind of ingredients that I’ve been recommending for optimal recovery.  Purina’s television ad was even careful to point out that pet owners should give their dogs a ReFUEL bar within 30 minutes of exercise to ensure the best possible recovery for your dog.

So is The Athletic Time Machine going to the dogs?  Are we now focusing on your aging cats and dogs instead of you?  Nope.  The reason for the post is to point out the importance of recovery nutrition to your performance.  Recovery nutrition is such a fundamental concept that you can even find specialized products for their dogs.

Despite how obvious recovery nutrition is, most of the athletes I know don’t do a very good job at it.  They know they should gulf down a bunch of carbs and protein immediately after their workouts, but they don’t.  They finish a tough workout and just call it a day.  Perhaps they think their workout doesn’t deserve good nutrition because it wasn’t “tough enough” or “worth it,”  so they save a recovery shake only for the toughest possible workouts.  Or maybe they think that skimping on recovery nutrition would help them lose weight. As my friend Mary at LiveALIVEFit points out, you can’t skimp on your exercise nutrition and expect to lose weight.

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